A bronco is an untamed horse. Powerful, unpredictable, built for terrain that would stop most things in their tracks. We didn't name it after a place, or a person, or a feeling. We named it after something that can't be tamed, and doesn't particularly want to be.
Five years in the making
The Bronco started as an idea five years ago, which at the time didn't even have a name.
The plan was simple: build a frame that could run gear that was slowly being pushed out of the market, parts that people already had in their bin. Quick-release dropouts, 27.5" wheels, a straight 1-1/8" head tube. Perfectly functional standards that the industry had quietly decided to move on from. We drew up specs, worked through prototypes, and got fairly far down the road.
Then life happened. A move, a storage unit we couldn't access for months, and a batch of frames sitting on shelves we couldn't get to. By the time we did, the way we were thinking about the whole thing had completely shifted.
We scrapped the original direction.
Not because the idea was wrong, but because we realized we'd been solving the wrong problem. Building around formats that were already on their way out didn't make a bike more accessible, it made it more fragile. The further those standards fell from the mainstream, the harder it would become to source parts at any budget.
So we started over with a different question: what does a bike look like if you build it to last?
Thinking it through
The answer wasn't about chasing the latest standards either. It was about finding the ones with the most depth, the formats with the widest availability, the broadest price range, and the longest shelf life. We spent time going through the major online retailers, category by category, looking at where the stock actually was. Boost spacing. 29" wheels. BSA threaded bottom bracket. Just because that's where you find the most options, at every budget level.
The tapered head tube follows the same logic. The v1 prototypes ran a straight 1-1/8" steerer, which meant you were locked out of the entire modern suspension fork market. The Bronco accepts any tapered fork, rigid or suspension, which opens up a huge range of options and price points.
This is what we mean by time-proof. Not "compatible with whatever comes next," but built around what has the deepest roots right now.
The material
The Bronco is built from CrMo steel, manufactured in Taiwan by people who have been doing this for a long time.
CrMo gets an unfair reputation for being heavy. The reality is more nuanced. Because chromoly is stronger than standard steel at a given wall thickness, it can be drawn into thinner tubes without sacrificing structural integrity, which means a well-built CrMo frame isn't that far from aluminum in real-world weight. What it does differently is how it rides. There's a compliance in the material, a natural ability to absorb road noise and trail chatter, that aluminum simply doesn't replicate. It also ages well, and crucially, it can be repaired. A CrMo weld can be redone in any competent frame shop. That's not something you can say about carbon.
The geometry
The Bronco will only be available in one size to begin with: Medium. (You get the joke?)
Designed for riders roughly between 170cm and 182cm, it covers the heart of the market without overcomplicating things.
Two numbers define how a frame fits: reach and stack. Reach is the horizontal distance between the pedals and the handlebars, think of it as how far you're stretching forward. Stack is the vertical distance, how high the bars sit above the pedals, which determines how upright your position is. On the Bronco, reach sits at 424mm and stack at 605mm. In practice: you're not hunched over the front wheel, but you're not sitting bolt upright either. It's the kind of position that doesn't hurt after three hours, whether those hours are spent commuting, on a gravel track, or somewhere in between.
The head tube angle at 70.3° is relaxed enough to feel stable on loose terrain, responsive enough to feel alive in a city. The 435mm chainstays keep the rear end compact so the bike stays light on its feet. Total wheelbase is 1099mm. Stem length, bar rise and saddle height can all be adjusted to fine-tune the fit from there.
It runs a 30.9mm seatpost, the most widely available size on the market, with the broadest range of dropper post options if you want to go that route.
The geometry doesn't optimize for any single discipline, because the Bronco isn't that kind of bike. It's designed for the rider who commutes on Tuesday, goes bikepacking in July, and finds a gravel road on a Sunday because it looked interesting.
The price
We're still finalizing landed costs, so we won't publish a number until we can stand behind it. What we can tell you is that keeping the Bronco accessible is not an afterthought, it's the whole point. We're not building a bike for people with deep pockets. We're building a bike for people who want to ride.
More details soon.
